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  • Strong growth in tourism: Saudi Arabia is transforming into a top global destination through strategic investments, cultural initiatives, and infrastructure development.

Trends to Watch in the Saudi Tourism Sector – 2025:

  • Tourist arrivals rose +69% vs. 2019, placing KSA among the world’s top 5 destinations; tourism receipts jumped +148%, ranking 3rd globally.
  • Air traffic hit 129 million passengers in 2024, up +15% year-on-year, supported by major airport upgrades in Jeddah and Riyadh.
  • Airlines like Saudia and Riyadh Air are expanding fleets and routes to meet rising demand.
  • KSA leads the region in eco-tourism, with growing interest in nature, wellness, and sustainable travel.
  • Cultural draws such as Al-Balad and Riyadh Season continue to attract regional and global audiences.
  • Tourism offerings are now diversified — from budget options to luxury projects like NEOM’s Sindalah Island.
Energy Report Allianz Trade in Middle East