More expensive plane tickets, more expensive hotels… This does not prevent tourists from going to Southern Europe. Beach holidays are particularly popular. According to our experts, the forecasts are good. Southern Europe is relatively cheap and there is still a lot of potential to make tourism in Southern Europe even more popular as a holiday destination.
Extreme heat or not, tourism in southern Europe is doing well. Never has Portugal welcomed so many tourists as in the first quarter of 2023. Greece is also doing well. The Greek Minister of Tourism has already reported a record number of bookings for this summer in April. The coastal regions are the main attraction: for 30.3% of holidaymakers, beach holidays top the list. And according to our experts, 41% of European travellers expect to spend more than €1,500 on their holidays this summer. Last year, it was still 33%.