Entering a new market can be a vital part of your business growth strategy. You create new opportunities, you access to new customers and you safeguard your business against domestic economic stagnation.
However, international growth also involves notable risks that must be assessed and mitigated wherever possible. Business practice, legal frameworks and local culture hold many variations so that it is dangerous to assume your experience in your home market will apply elsewhere. The time spent researching and rewarding will be well rewarded.