This kind of automated standardization is already well established in the B2C market due to the sheer volume of customers. However, the B2B space still relies heavily on the strength of companies’ business relationships. Think of it like “the olden days,” where credit at your local grocer was based on how well you knew the owner, and how nice you were when you went in – meta data!
As businesses grow, BNPL providers operating in the B2B market will become more nimble, user-generated, and able to facilitate customized options. Despite these advancements, human interaction – and the option to “override the algorithm” – is likely to remain integral to B2B trade.
Companies looking to enter the BNPL game should leverage the expertise of a trusted partner like Allianz Trade. With our knowledge and experience to back them, B2B players can feel confident as they start exploring the benefits of a system as old as the pyramids.