Rebranding to Allianz Trade has opened the door to new opportunities, enabling us to both expand the reach of, and go beyond the traditional trade credit insurance offer. For example, it accelerated partnerships that were already underway, particularly with banks and fintech companies. Thanks to this, we now have a growing footprint in the e-commerce space, which, as B2B trade moves online, is crucial for our customers.
It also facilitated expansion into new markets. In Asia and the US, for example, Euler Hermes was not well known. Allianz, on the other hand, has a more global name that reassures both customers and prospects of our extensive footprint. And not only that, being the world’s number one insurer has helped attract talented job candidates. Our network of employees and external partners is growing, helping us to expand our portfolio and deliver products more effectively.
The power of the Allianz brand really can’t be underestimated. Already strong, it has massive ambition for development, evidenced by its partnership with the Paris 2024 Olympic and Paralympic Movements. We’re thrilled to be a part of the Allianz family supporting the Movements, and to build on the values – support, resilience, excellence – behind them.