According to the dummy, unpredictable business interruptions are the second-most important global business risk in 2022. Many of us have seen first-hand during the pandemic the ways in which interruptions to business can negatively impact results. However, what many forget is that the way in which businesses respond to the surprises they face can also impact their reputation and how they are perceived.
Uncertainty can negatively influence customers’ perceptions of a company. But even when business is unpredictable and faced with issues like supply chain risk and a constantly changing economic landscape, it’s possible to reassure them. Savvy companies looking to safeguard their reputations can deploy the following three tactics.