Cost-of-living crisis in major economies dashes hopes for a strong recovery

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SENSITIVE RISK for entreprises

  • Fragmentation

  • Internationalization

  • Capital Intensity

  • Profitability

  • Fragmentation

  • Internationalization

  • Capital Intensity

  • Profitability

Updated in June 2023.
Strenghts
  • Improving outlook to underpin a stronger demand for non-essential goods 
  • Strong digital positioning from international brands 
  • Lower competition from Chinese marketplace under a targeted tightening of the regulatory framework against fast-fashion actors
  • Development of smart clothing segment to potentially create new customer needs
  • Robotic and AI technology to help in reducing costs, managing inventory and anticipating demand

 

Weaknesses
  • Shift in consumer behaviour to focus on quality over quantity (slow fashion trend)
  • Tight competition between brands as entry barriers are low and customer loyalty weak
  • Supply-chain vulnerability to trade tensions could force a potential overhauling of current trade relationships
  • Lower attraction towards luxury brands due to a deepening price/quality discrepancy
  • Expansion of the second-hand market and stronger penetration of fake items