Cost-of-living crisis in major economies dashes hopes for a strong recovery
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SENSITIVE RISK for entreprises
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Fragmentation
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Internationalization
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Capital Intensity
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Profitability
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Fragmentation
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Internationalization
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Capital Intensity
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Profitability
Updated in June 2023.
Strengths & Weaknesses
- Improving outlook to underpin a stronger demand for non-essential goods
- Strong digital positioning from international brands
- Lower competition from Chinese marketplace under a targeted tightening of the regulatory framework against fast-fashion actors
- Development of smart clothing segment to potentially create new customer needs
- Robotic and AI technology to help in reducing costs, managing inventory and anticipating demand
- Shift in consumer behaviour to focus on quality over quantity (slow fashion trend)
- Tight competition between brands as entry barriers are low and customer loyalty weak
- Supply-chain vulnerability to trade tensions could force a potential overhauling of current trade relationships
- Lower attraction towards luxury brands due to a deepening price/quality discrepancy
- Expansion of the second-hand market and stronger penetration of fake items