S3E9 - Beyond Swiftonomics: The Effect of Marquee Events

On this episode of Wheel of Risk, host Alix McCabe sits down once again with Dan North, the Senior Economist for North America at Allianz Trade, for a deep dive into the ripple effect that occurs whenever a famous musical act, high-stakes playoff game, or big business conference comes to town. They explore how — ticket sales aside — these marquee events also generate spending on everything from lodging and transportation to restaurants, retailers, and much more. They also discuss what local businesses can do to ‘get on the bandwagon’ and take advantage of all those juicy opportunities when they do arise.

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