Hong Kong, 18 July 2019 – Allianz Trade Asia Pacific is pleased to announce the launch of its new China website, completing its website revamp initiative across all of its Asia Pacific countries.
Commenting on the milestone, Holger Schaefer, Head of Region, Allianz Trade Asia Pacific says, “The successful launch of the China website once again validated our focus and commitment in the market. Over the past ten years, China has been the driving force for new business in Asia Pacific and we are steadfast in continuing our investment in the country. With it mirroring the seamless level of user experience and simplicity of the rest of Allianz Trade’ global websites, the new China website will undoubtedly give us an additional boost in our most important market in Asia Pacific.”
Christopher Shortell, Allianz Trade China CEO, says, “We are delighted to be launching this unique website for the China market. Not only is the branding consistent with other Allianz Trade websites, the new website also focuses on our expertise in trade credit risk management, economic research and other ‘smart tools’, which enables us to better meet the needs of different segments of companies in China. A particularly exciting new aspect of this website is its emphasis on interactions with companies so as to help them build their confidence to trade and to grow.”
The revamp enables the China website to display a consistent and professional branding image as Allianz Trade’ global websites. The layout of the website is concise and clear, mobile-friendly, and emphasizes on interaction and user experience. The new website will also employ more infographics so that users can have a swift and clear grasp of key information. Moreover, the new website will seamlessly connect with Allianz Trade China’s WeChat official account, which will give users a comprehensive digitalized experience. Lastly, users may also directly connect to Allianz Trade Economic Research’s dedicated website, having full access to Allianz Trade’ global research materials.
Experience the new website HERE.
