It’s not as trendy as Instagram, as intergenerational as Facebook, or as snappy as Snapchat. But LinkedIn has carved out an impressive niche in the professional networking sphere.
As the Market Manager for Allianz Trade in South Africa, I spend a lot of time reaching out to brokers and other industry partners, and nurturing customer relationships . And increasingly, I see the importance of having a solid LinkedIn presence. I’d go so far as to say that LinkedIn is the new business card: it gives a snapshot of your expertise and some contact details, and should have something extra to stand out in a sea of profiles and make people want to contact you.
LinkedIn is a powerful tool to forge professional relationships, whether you’re looking to find a mentor, a business partner or the next step in your career. I successfully applied for my last few jobs via LinkedIn, and advertise our company vacancies on the platform. It really has taken over the traditional recruitment portal! However, most people don’t come close to leveraging its full potential. Most often, the missing link is establishing deep connections that go far beyond “I’d like to add you to my professional network.”
Here are my tried-and-tested tips to making the most of your LinkedIn presence and getting through to the people that can help you grow professionally.